The Marketing program emphasizes the knowledge, skills, creativity and strategies necessary for effective performance in the functional areas of marketing such as, product development, branding, market research, distribution, pricing, and promotion. Students receive board understanding of marketing concepts and functions and develop unique strengths in selected areas of consumer behavior, advertising, branding, marketing analysis, international marketing, and strategic marketing.

Career Prospects

The marketing program empowers students to pursue career opportunities in a broad range of fields including, brand management, advertising, public relations, marketing communications, media, market research, retailing and logistics, international trade and marketing, sales management, client relations, E-business, social media, sports and entertainment, leisure, hospitality and tourism, event planning, consulting, entrepreneurial ventures and non-profit organizations.

Core Courses

Consumer Behavior

International Marketing

Advertising and Media Planning

Buying and Merchandising

Internet Marketing

Find out more about Marketing Program of Kean University