Dr. Somkiat Mansumitrchai, Assistant Professor


Office: CBPM B217               Email Address: smansumi@kean.edu

PhD, University of Texas-Pan American, USA, 2000
MSBA, University of Illinois Urabana-Champaign, USA, 1991
MIM, Certificate in Marketing, Thammasat University, Thailand, 1988
BA (Economics), College of Commerce, Thailand, 1982

Biography: Dr. Somkiat has a teaching experience in six countries (USA, Thailand, Mexico, the United Arab Emirates, South Korea and China). He is a scholar and practitioner in the business field. Before he joined the academic field, Dr. Somkiat worked in the business as a general manager, managing director, and business consultant for Thai companies for many years.

Teaching Courses:
Dr. Somkiat had taught almost twenty different business courses for both undergraduate and master degrees in many countries before he joined Wenzhou-Kean University. These courses are in the marketing, management, and quantitative analysis areas.

Courses taught at WKU are Principles of Marketing, Business Statistics, International Management, Services Marketing, and Strategic Marketing.

Recent Publication and Book Chapter

The article “Privacy, security, infrastructure and cost issues in internet banking in the Philippines: initial trust formation”

Candy Lim Chiu, Jason Chiu, Somkiat Mansumitrchai was published in Int. J. Financial Services Management, Vol. 8, No. 3, 2016 by Inderscience Publishers.

The article “Online banking in an emerging market: evidence from Saudi Arabia”Husam-Aldin Nizar Al Malkawi, Somkiat Mansumitrchai, Mohammed Al-Habib  Int. J. Electronic Finance, Vol. 9, No. 1, 2016 by Inderscience Publishers.

The article “Overseas Filipino Workers Remittances: Poverty Alleviation and the Development of Migrants’ Countries of Origin: Jason Chiu, Candy Lim Chiu, Nelson C. Bool, Somkiat Mansumitrchai was published in the book chapter in Intercultural Perspectives in the Multicultural Era: Value & Life World, Ch. 10, pages 183-210, 2017, CM Press.

The article “Online Banking in GCC Countries: A Study of UAE and Saudi Arabia” Somkiat Mansumitrchai, Candy Lim Chiu, Pintong Mansumitrchai, and Qi Li will be published in the book chapter in A Forum on the Korea-Iran Relation: Reflection on the Past and Present Exchange for the Future Emerging Area Cooperation, 2017, Center for Silkroad and Central Asia (CenSCA).

Professional Experience:

General Manager, Ma Boon Yong Company, Thailand, 1982-1989

Managing Director, Gemopolis Public Company, Thailand, 2000-2002

Business Consultant, Thailand, 2002-2005