2017 Super Bowl TV Ads Creative Showcase, AmCham Shanghai Marketing & Media Committee Event

The Super Bowl is one of the most watched sporting events in the world, with a 30-second TV spot during the game selling for 4 to 4.5 million USD. Known as much for high-stakes sports drama as for creative advertisements, the Super Bowl is the only TV program where people will actually stay to watch the commercials, rather than go to the bathroom or make a sandwich during the breaks.

A panel of experts from the advertising community will give their critique of this year’s Super Bowl advertisements.  Fred Raillard, Co-Founder and Creative CEO of Fred & Farid, Bryce Whitwam, CEO of Wunderman China, and Rob Campbell, Regional Head of Planning of Wieden + Kennedy Shanghai, will pick their favorites to play for the crowd and tell us why the Ads are good, bad or just plain ugly.