Abaid Ullah Zafar, Ph.D.


Doctor of Philosophy (Ph.D.)-Enterprise Management, Dalian University of Technology, Dalian-China

Master of Business Administration (MBA)-Marketing, National University of Computer & Emerging Sciences, Lahore-Pakistan

Bachelor of Commerce (Hons.), University of the Punjab, Lahore-Pakistan


Dr. Abaid Ullah Zafar joined the College of Business and Public Management in 2022. He has worked as a post-doctoral fellow at Shenzhen-Audencia Business School, Shenzhen University, and received the entry award of excellent post-doctor. He earned his Ph.D. in enterprise management from the School of Economics and Management (accredited by AACSB, CAMEA, EQUIS & AMBA), Dalian University of Technology. He has several years of academic and industry experience. He is serving as a guest editor and article editor in SSCI journals. His numerous publications have been ranked in JCR-Q1, ABDC-A, and ABS-3, indexed journals, and five awarded as “Top Cited Papers” by WOS.

Research Interests

  • Digital Marketing
  • Social Media Influencers
  • Consumer Buying Behavior
  • Social Commerce
  • Sustainable development


A. U. Zafar, J. Shen, M. Ashfaq, M. Shahzad. Social media and sustainable purchasing attitude: Role of trust in social media and environmental effectiveness. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2021.102751

A. U. Zafar, J. Qiu, M. Shahzad. Do digital celebrities’ relationships and social climate matter? Impulse buying in f-commerce. Internet Research. https://doi.org/10.1108/INTR-04-2019-0142

A. U. Zafar*, J. Qiu, Y. Li, J. Wang, M. Shahzad. Impact of social media celebrities’ posts and contextual interactions on impulse buying in social commerce. Computers in Human Behavior. https://doi.org/10.1016/j.chb.2019.106178

A. U. Zafar, J. Shen, M. Shahzad, T. Islam. Relation of impulsive urges and sustainable purchase decisions in the personalized environment of social media. Sustainable Production and Consumption. https://doi.org/10.1016/j.spc.2020.11.020

A. U. Zafar, J. Qiu, M. Shahzad, M. Irfan, T. A. Bhutto. Impulse buying in social Commerce: Bundle offer, top reviews, and emotional intelligence. Asia Pacific Journal of Marketing and Logistics. https://doi.org/10.1108/APJML-08-2019-0495

M. Shahzad, Y. Qu, A. U. Zafar*, X. Ding. Translating stakeholders’ pressure into environmental practices – the mediating role of knowledge management. Journal of Cleaner Production. https://doi.org/10.1016/j.jclepro.2020.124163

M. Shahzad, Y. Qu, A. U. Zafar, A. Appoloni. Does the interaction between the knowledge management process and sustainable development practices boost corporate green innovation? Business strategy and the environment. https://doi.org/10.1002/bse.2865

U. Akram, M. Junaid, A. U. Zafar, Z. Li, M. Fan. Online purchase intention in Chinese social commerce platforms: Being emotional or rational? Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2021.102669

M. Shahzad, Y. Qu, A. U. Zafar, S. U. Rehman, T. Islam. Exploring the influence of knowledge management on corporate sustainable performance through green innovation. Journal of Knowledge Management. https://doi.org/10.1108/JKM-11-2019-0624

A. Ali, F. Ali, A. Iqbal, A. U. Zafar. How socially anxious people become compulsive social media users: The role of fear of negative evaluation and rejection. Telematics and Informatics. https://doi.org/10.1016/j.tele.2021.101658

M. Shahzad, Y. Qu, S. A. Javed, A. U. Zafar, S. U. Rehman. Relation of environment sustainability to CSR and green innovation: A case of Pakistani manufacturing industry. Journal of Cleaner Production. https://doi.org/10.1016/j.jclepro.2019.119938

M. Ashfaq, Q. Zhang, A. U. Zafar, M. Malik, A. Waheed. Understanding Ant Forest continuance: Effects of user experience, personal attributes, and motivational factors. Industrial Management & Data Systems. https://doi.org/10.1108/IMDS-03-2021-0164

T. Islam, H. Meng, A. H. Pitafi, A. U. Zafar, Z. Sheikh, M. S. Mubarik, X. Liang. Why do citizens engage in government social media accounts during Covid-19 pandemic? A comparative study. Telematics and Informatics. https://doi.org/10.1016/j.tele.2021.101619

A. Waheed, Q. Zhang, A. U. Zafar, H. Zameer, M. Ashfaq, A. Nusrat. Impact of internal and external CSR on organizational performance with moderating role of culture: Empirical evidence from Chinese banking sector. International Journal of Bank Marketing. https://doi.org/10.1108/IJBM-04-2020-0215 (ABDC-A)

C. Jin, M. Shahzad, A. U. Zafar, N. M. Suki. Socio-economic and environmental drivers of green innovation: evidence from nonlinear ARDL. Economic Research-Ekonomska Istraživanja. https://doi.org/10.1080/1331677X.2022.2026241

M. Shahzad, Y. Qu, S. U. Rehman, A. U. Zafar, X. Ding, J. Abbas. Impact of knowledge absorptive capacity on corporate sustainability with mediating role of CSR: Analysis from the Asian context. Journal of Environmental Planning and Management. https://doi.org/10.1080/09640568.2019.1575799

X. Qu, A. Khan, S. Yahya, A. U. Zafar, M. Shahzad. Green core competencies to prompt green absorptive capacity and bolster green innovation: The moderating role of organization’s green culture. Journal of Environmental Planning and Management. https://doi.org/10.1080/09640568.2021.1891029

W. Li, T. A. Bhutto, W. Xuhui, Q. Maitlo, A. U. Zafar, N. A. Bhutto. Unlocking employees’ green creativity: The effects of green transformational leadership, green intrinsic, and extrinsic motivation. Journal of Cleaner Production. https://doi.org/10.1016/j.jclepro.2020.120229

T. Islam, J. Lia, A. Ali, L. Xiaobei, Z. Sheikh, A. U. Zafar. Mapping Online App Hate: Determinants and consequences. Telematics and Informatics. https://doi.org/10.1016/j.tele.2020.101401