Candy Lim Chiu, Ph.D.

Biography

Prof. Candy Lim Chiu is a faculty member of College of Business and Public Management at Wenzhou-Kean University, China. She received her PhD from Kyoto University, Japan. She has an 8 years of academic teaching and research experience, and 8 years of international corporate experience as banker, consultant, and business development manager.

Her works were published in journals such as Asia Pacific Journal of Innovation and Entrepreneurship, Asia Marketing Journal, International Journal of Services and Operations Management, International Journal of Commerce and Management, International of Business and Management, Journal of Management and Social Science and Journal of Asian Studies on the Pacific Coast. Her research areas are in marketing, operations management, automotive industry, online banking, and entrepreneurship.

Education

PhD, Kyoto University, Japan, 2009
MBA, University of Santo Tomas, Philippines, 2004

Courses Taught

  • MGS4999 (Business Integrative Strategy)
  • MGS4010 (Operations Management)
  • MGS3110 (Managerial Decision Modeling)
  • MGS2030 (Principles of Management)

Professional Experience

Adviser of the Chairman and Business Development Manager, Al Hail Holding, United Arab Emirates, 2013-2015
Freelance Business Consultant, United Arab Emirates, 2011-2015
Trainee, Program Management and Learning & Development, Mercedes Benz, USA, 2008-2009
Customer Service Representative, Metrobank, Philippines, 2001-2004

Research Interests

Her research areas are in marketing, operations management, automotive industry, online banking, and entrepreneurship.

Selected Publications

Darici, B., Ayhan, F., and Chiu, C. (2021), New Normal and New Rules about International Trade, Economics and Marketing. Berlin, Germany: Peter Lang.

Zeng, J., and Chiu, C. (2021) The Effect of the Specific Discount Pattern of Cosmetic Retailers in China during the COVID-19. Darici, B., Ayhan, F., and Chiu, C. (Eds.), New Normal and New Rules about International Trade, Economics and Marketing (pp. 231-252). Peter Lang – Berlin.

Dai, Y., and Chiu, C. (2021) Social Media Engagement: What Motivates Users’ Participation and Consumption on TikTok during the Coronavirus Outbreak? Darici, B., Ayhan, F., and Chiu, C. (Eds.), New Normal and New Rules about International Trade, Economics and Marketing (pp.399-416). Peter Lang – Berlin.

Ho, H.C., Chiu, C.Mansumitrchai, S., Yuan, Z., Zhao, N., & Zou, J. (2021). The influence of signals on donation crowdfunding campaign success during COVID-19 crisis. International Journal Environmental Research and Public Health, 18, 7715. https://doi.org/10.3390/ijerph18147715

Chiu, C., Ho, H.C., Yu, T., Liu, Y., & Mo., Y. (2021). Exploring Information Technology Success of Augmented Reality Retail Applications in Retail Food Chain, Journal of Retailing and Consumer Services, 61, 102561. https://doi.org/10.1016/j.jretconser.2021.102561

Chiu, C., Chiu, J., Ho, H.C., & Zu, Z. (2020). American film industry challenges in China: Before and During COVID-19 Outbreak. Management Review: An International Journal, 15(2), 118-149.

Chua, E., Chiu, J., & Chiu., C. (2020). Factors influencing trust and behavioral intention to use Airbnb service innovation in three ASEAN countries. Asia Pacific Journal of Innovation and Entrepreneurship, 14(2), 175-188

Chiu, J., Chiu, C., Ho, H.C., & Mansumitrchai, S. (2020). Strategies and developments of Philippine telecommunications industry: revisiting the struggle, liberalization, and innovations. International Journal of Electronic Finance, 10(1/2), 43-66.

Chiu, C., Zhang, J., Li, M., Wei, S., Xu, S., & Chai, X. (2020). A study of environmental disclosure practices in the Chinese energy industry. Asian Journal of Sustainability and Social Responsibility, 5(9), pp. 1-21.

Ho, H.C., Chiu, C., Mansumitrchai, S., & Quarles, B. (2020). Hedonic and utilitarian value as a mediator of men’s intention to purchase cosmetics, Journal of Global Fashion Marketing, 11(1), 71-89.

Chiu, C., Wang, Q., Ho, H.C., Zhang, J., & Zhao, F. (2019). Metrosexual trend in facial care products: Analysis of factors that influence young Chinese men purchasing intention. Journal of Global Fashion Marketing, 10(4), 377-397.

Chiu, C., Chiu, J., & Mansumitrchai, S. (2019). Stages in the development of consumers’ online trust as mediating variable in online banking system: A proposed model. International Journal of Electronic Finance, 9(3), 170-201.

Ho, H.C., Chiu, C., Dai, J., Shen, J., & Xu, H. (2019). Influence of language of packaging labels on consumers’ buying preferences. Journal of Food Products Marketing, 25(4), 1-27.

Ho, H.C., Chiu, C., Liu, S. P., & Lee, L.L. (2019). Understanding the role of attitude components in co-branding: A comparison of Spanish and Taiwanese Consumers. Journal of International Consumer Marketing, DOI:10.1080/08961530.2018.1531363

Huang, Z., Chiu, C.,, S., & Marjerison, R. (2018). The nature of crowdfunding in China: Initial evidence. Asia Pacific Journal of Innovation and Entrepreneurship, 12(3), 300-322.

Ho, H.C., Chiu, C., Quarles, B., Liu, S.P., & Lee, L.L. (2018). Does gender difference impact consumers’ attitudes towards high-tech luxury co-branded products? Journal of Business Administration, 118(1), 65-100.

Chiu J., Bool, N., & Chiu, C. (2017). Challenges and factors influencing initial trust and behavioral intention to use mobile banking services in the Philippines. Asia Pacific Journal of Innovation and Entrepreneurship, 11(2), 246-278.

Chiu, J., Chiu, C., Bool, N. & Mansumitrchai, S., (2017). “Overseas Filipino workers remittances: Poverty alleviation and the development of migrants’ countries of origin” in Intercultural Perspective in the Multicultural Era: Value & Life World by Jung Ok Lee and Nanhee Shin, CMPress Inc., Seoul, South Korea. Chapter 10, pp. 183-210.

Chiu, J., & Chiu, C. (2017). Analysis of used cars remanufacturing in the Philippines using Rapid Plant Assessment. International Journal of Services and Operations Management, 28(4), 425-445.

Chiu, C., Chiu, J., & Mansumitrchai, S. (2016). Privacy, security, infrastructure, and cost issues in internet banking in the Philippines: Initial trust formation. International Journal of Financial Services Management, 8(3), 240-271.

Mansumitrchai, S., Chiu, C., & Park, J. (2014). Facebook Users in United Arab Emirates: Underlying the Factors and Demographic Analysis. Asia Marketing Journal, 16(1), 1-16.

Mansumitrchai, S., Park, J., & Chiu, C. (2012). Factors Underlying the Adoption of Social Network: A Study of Facebook Users in South Korea. International Journal of Business Management, 7(24), 138-153.

Chiu, C. & Mansumitrchai, S. (2011). Adoption of Internet Banking in UAE: Factors Underlying Adoption Characteristics. International Journal of Management and Marketing Research, 5(1), 103-115.

Chiu, C. (2009). “Benchmarking of the performance of Philippine Top Corporation” in Performance Management: Application of DEA in the Philippine Setting” by Emilyn Cabanda et. al. University of Santo Tomas, Philippines, pp. 395-421.

Chiu, C. (2008). 3R’s of Used Car Recovery in Philippine’s Approach. Journal of Management & Social Sciences (JMSS), Institute of Business and Technology, 4(1), 12-28.

Chiu, C. (2008). Lesson from Jeepney Industry in the Philippines. International Review of Business Research Papers, 4(1), 68-84.

Chiu, C. & Cabanda, E (2005). The Role of Entrepreneurship in Developing Countries in Recognition of the Philippine MSME Sector. Silicon Valley Review of Global Entrepreneurship Research 1, 34-43, University of San Francisco, California.

Chiu, C. & Cabanda, E. (2005). Motivational and Environmental Factors Influencing Family Business: Evidence from a Study of Chinese-Filipino Entrepreneurs in the Philippines. EASPAC Journal – Asian Studies on the Pacific Coast.