Keeyeon Park, Ph.D.

Education

Ph.D., Management Engineering
School of Business and Technology Management, College of Business, Korea Advanced Institute of Science and Technology, August 2021

M.S., Marketing
Simon Business School, University of Rochester, June 2015

B.S., Business Administration
Foster School of Business, University of Washington, June 2014

Biography

Dr. Keeyeon Park joined Wenzhou-Kean University CBPM as a Lecturer in August 2021.

His research interests lie in how to use digital data and machine learning to uncover consumer preferences. He particularly focuses on the application of innovative techniques to solve problems in the filed of marketing.

Keeyeon Park is the recipient of the 2019 American Marketing Association (AMA) Winter Academic Conferece Best Paper Award.

Research Interest

  • Machine Learning and and applications in marketing
  • Natural Language Processing
  • Network Analysis
  • Digital Transformation
  • Mobile Applications

Publlications

ARTICLES

Park, Keeyeon Ki-cheon, and Hye-jin Kim. “Understanding Brand Image from Consumer-generated  Hashtags.” ASIA MARKETING JOURNAL 22.3 (2020): 71-85.

CONFERENCE PRESENTATIONS

“Understanding Mobile Application Behavior Using Battery Status and Wi-Fi Network,” International Telecommunications Society (ITS) Conference, Online, June 2020

“Constructing Brand Personality and Competitive Structure using Hashtag,” ICAMA Conference, Online, September 2020

“Exploration of Individual Critic’s Review in Forecasting Box Office Performance: Using Matrix Completion and Deep Learning,” AMA Academic Conference, Austin, Texas, February 2019