Rob Kim Marjerison, Ph.D.

Biography

Dr. Rob Kim Marjerison was born in Alberta, Canada and immigrated to the US with his family when he was 5 years of age and grow up in Utah, Hawaii and California. After completing a Master’s in Public Administraion at California State University he worked as an Auditor and Fraud Investigator for the US Dept of Labor. Finding that work tedious he ran away to join the merchant marine, and spent 12 years at sea, starting as a waiter and working his way up to become a senior officer in the hotel deparment on cruise ships sailing worldwide.

Leaving the life at sea to raise a family Rob earned a Master of Science in Information Systems at Louisiana State University and joined KPMG as a Senior Consultant in the Information Risk Management division where he led IT audits on some of the largest school districts and hospitals in the US. Again finding audit work tedious, he joining a small satellite communications company where he was responsible for growth to over $100m in annual revenue, ultimately acquired by ATT. Rob served as Vice President and COO of ATT International Maritime services for ten years providing voice and data services to ships as sea.

His two sons grown, Rob pursued his dream of working in higher education, earned a PhD in International Business from the International School of Management in Paris, France and headed East to Asia.

Currently an Asst Professor of Global Business at Wenzhou-Kean University in China. Rob is Thesis Advisor and teaches Global Business and Entrepreneurship courses. For the last eleven years he has been teaching Global Business and related business courses internationally in Bhutan, Mexico, India, Korea and China. He serves as PhD Advisor, on PhD Committees and is a reviewer for several journals.

Research Interests

His research interests include: Sino-US Trade, Assessment of of Entrepreneurial Business Proposals, Sustainable Entrepreneurship, Social Enterprize, Commercialization of Chinese Social Media, and Cross Cultural Negotiation.

Publications

Marjerison, R.K., Lin, Y., Chen, R. (2021) Analysis of Entrepreneurial Mindset as Predictor of Startup Desire in South-East China: Considering Social Cause Interest. Journal of International Business and Entrepreneurship Development, (JIBED). DOI: 10.1504/JIBED.2021.10034397

Rahman, M. J., & Marjerison, R. K. (2021) Monopolistic Business Practices: Opportunities for Entrepreneurs? The Case of the Big Four Accounting Firms. In Entrepreneurial Innovation for Securing Long-Term Growth in a Short-Term Economy (pp. 16-31). IGI Global.

Gudiel, K. C., Marjerison, R. K., & Zhao, Y. (2021). Scope for Sustainability in the Fashion Industry Supply Chain: Technology and Its Impact. In Entrepreneurial Innovation for Securing Long-Term Growth in a Short-Term Economy (pp. 71-89). IGI Global.

Marjerison, R.K., and Songcheng, G. (2020) Social Media Influencers’ Effect on Chinese Gen Z Consumers: Management and Use of Video Cont.ent Platforms. Journal of Media Management and Entrepreneurship (JMME) 2.2 (2020): 1-18.

Marjerison, R.K., Rahman, J., Zihui, L. (2020) Students’ Attitudes Towards Distance Education: A Comparative Study between Sino-Foreign Cooperative Universities and Typical Universities in China. Journal of Instructional Pedagogies. (JOIP), 25.

Gudiel, K. C., Marjerison, R. K., & Zhao, Y. (2021) Scope for Sustainability in the Fashion Industry Supply Chain: Technology and Its Impact. In Entrepreneurial Innovation for Securing Long-Term Growth in a Short-Term Economy (pp. 71-89). IGI Global.

Zhang, H., Marjerison, R. K., & Zhao, Y. (2020) The Blue Economy and Its Long-Term Competitive Advantage: An Examination of China’s Coastal Tourism. Quality Management for Competitive Advantage in Global Markets (pp. 136-158). IGI Global.

Marjerison, R.K., Yiwen, G., Hao, J., (2020) The Dilemma of Brick and Mortar Bookstores: An Exploration of Trends, Consumer Motives and Perceptions, and Possible Paths to Sustainability. Review of Interdisciplinary Business Research. Vol. 10 Issue 3.

Marjerison, R. K., Lin, Y., & Kennedyd, S. I. (2019) An Examination of Motivation and Media Type: Sharing Content on Chinese Social Media. International Journal of Social Media and Online Communities (IJSMOC), Vol 11 (1), 15-34.

Zhang, H., Marjerison, R. K., & Zhao, Y. (2020) The Blue Economy and Its Long-Term Competitive Advantage: An Examination of China’s Coastal Tourism. Quality Management for Competitive Advantage in Global Markets (pp. 136-158). IGI Global.

Marjerison, R. K., & Hu, Y. A. (2020) Exploring the Impact of Peer Influence on Online Shopping: The Case of Chinese Millennials. Quality Management for Competitive Advantage in Global Markets (pp. 196-210). IGI Global.

Zheng, H., Marjerison, R. K., & Keels, O. R. (2020) Shopping for an English Language Tutor: Factors Affecting Chinese College Student Selection of English Tutoring Institutions. Quality Management for Competitive Advantage in Global Markets (pp. 232-248).

Rahman, J., Marjerison, R.K., (2020) Sustaining Competitive Advantage Through Good Governance and Fiscal Controls: Risk Determinants in Internal Controls. Corporate Ownership and Control (COC), ISSN – 17279232, Volume 17. Virtus Enterpress.

Marjerison, R.K., Yipei, H., Chen, R. (2020) The Impact of Social Media Influencers on Purchase Intention Towards Cosmetic Products in China. Journal of Behavioral Studies in Business (JBSB), Vol 12.

Lin, Y., Marjerison, R.K., Kenndyd, S. (2020) Reposting Inclination of Chinese Millennials on Social Media: Consideration of Gender, Motivation, Content and Form. Journal of International Business and Cultural Studies (JIBCS), Vol 12.

Marjerison, R. K., Liu, P., Duffy, L. P., & Chen, R. (2020) An Exploration of the Relationships Between Different Reading Strategies and IELTS Test Performance: IELTS Test Taking Strategies-Chinese Students. International Journal of Translation, Interpretation, and Applied Linguistics (IJTIAL), 2(1), 1-19.

Wang, Z. R., & Marjerison, R. K. (2019) Factors Influencing Consumers’ Purchase Intentions Towards Made-to-Order Tea Drinks in China. International Journal of Food and Beverage Manufacturing and Business Models (IJFBMBM), 4(2), 29-52.

Lyu, D., Wang, Z., Du, Y., Marjerison, R.K., & Chen, R. (2019) Using Social Media Content to Identity Mental Health Problems: The Case of Depression in Sina Weibo. Review of Integrative Business and Economics Research. Vol. 9, 448-464. SpF 201819011.

Marjerison, R.K., (2019) Gender and Entrepreneurship in Developing Economies: Exploring of the Drivers, Challenges, and Opportunities for Women Entrepreneurs and Stakeholders. In Handbook of Research on Entrepreneurial Leadership and Competitive Strategy in Family Business (pp. 1-21). IGI Global. First Chapter, IGI Global Featured Publication April 2019

Huang, Z., Chiu, C. L., Mo, S., & Marjerison, R.K. (2018) The nature of crowdfunding in China: initial evidence. Asia Pacific Journal of Innovation and Entrepreneurship.